Hi, I’m Matt Wolach.
When I first got into software, I thought I was going to take over the world. I'd helped build businesses, closed deals, and I thought I knew what I was doing.
Then reality hit... I couldn’t sell a thing - it was a huge blow to my ego. But I didn’t take this challenge lying down.
I wanted to achieve the impossible - so I immersed myself in every book, training, and seminar all of the sales experts out there had.
Some of it worked, sort of... but even with the advice of these "experts", we were just trickling along. I knew if we kept at that rate, we were never going anywhere - failure was staring me in the face.
Finally, it hit me: All of the methods of growth that I had learned about were for other industries, not software!
That’s when I created my own formula to sell specifically for software and software development.
Then BOOM! We skyrocketed. Inc 500. Magazines. Articles. Awards.... and that company eventually sold for a ton of cash.
I've even been fortunate enough to have 2 other exits in different markets and products using that same formula.
Now I coach leaders around the world on how to skip the sales struggle and win more deals QUICKLY.